Business Analysis Certification Practice Test 2026 - Free Business Analyst Practice Questions and Study Guide

Salesforce Customer 360 is designed to create a cohesive and unified view of customer data across different teams and departments within an organization. This feature integrates various data sources, allowing sales, marketing, service, and support teams to access and share a comprehensive understanding of each customer. With Customer 360, team members can collaborate more effectively, as they have access to the same information and insights about customer interactions and history. This shared view fosters better communication and aligns strategies across the organization, ultimately leading to improved customer experiences and relationships.

The other options, while related to customer relationship management, do not capture the primary purpose of Customer 360. For example, managing customer support tickets efficiently pertains more to specific customer service functions rather than an overarching customer data integration platform. Similarly, marketing automation platforms focus on campaign management, lead generation, and outreach, rather than unifying customer data. Enhancing database security is essential but not the main objective of Customer 360; it does not address the integration and unification of information from diverse sources to provide a holistic customer perspective.