Business Analysis Certification Practice Test 2025 - Free Business Analyst Practice Questions and Study Guide

When creating a journey map, it’s essential to establish the purpose of the mapping process and identify the target audience. This foundational understanding drives the overall direction of the journey map and ensures it remains relevant and focused on the user experience. Knowing why you're undertaking this exercise helps clarify its objectives, whether it's to improve customer satisfaction, enhance service delivery, or identify pain points within the user journey.

Identifying who you're focusing on is equally critical, as different user personas may have varying needs, expectations, and interactions with the service or product. Start with these assumptions to create a meaningful and actionable journey map that can guide improvements and strategies effectively.

While other options touch on important aspects of project planning, such as specifications, project needs, budget constraints, and time frames, they do not specifically address the foundational motivations and user focus essential for crafting an impactful journey map.