Business Analysis Certification Practice Test 2025 - Free Business Analyst Practice Questions and Study Guide

Question: 1 / 400

What does evaluating 'findability' of content refer to in a content audit?

How appealing the content is to customers

How easy it is for users to locate the content

Evaluating 'findability' of content during a content audit specifically pertains to how easy it is for users to locate that content. This concept emphasizes the importance of ensuring that the content is accessible, intuitive, and arranged in a way that allows users to easily navigate and discover it. Factors influencing findability include the organization of content, the quality of labeling and categorization, the effectiveness of search functions, and overall site navigation. When users can easily find the information they are seeking, it leads to a more satisfying user experience and increases the likelihood that they will engage with the content. Other aspects, such as content appeal, user interactions, and social media engagement, are important in their own right, but they do not directly relate to the specific concept of findability within a content audit framework.

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How much data is collected about user interactions

How engaging the content is on social media

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